State Newspaper

1401 Shop Road
Columbia , SC
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Advertising Account Executive

State Newspaper
Columbia, SC Full time
Posted on August 22, 2017

Job Description

The State Media has an exciting opportunity for an Advertising Account Executive to join our dynamic and forward-thinking sales team!  We provide the culture, tools, and environment for you to achieve unlimited success by offering great ideas and creation executions  to local businesses. The Advertising Account Executive develops new accounts, retains and grows existing key accounts, and focuses on the customer's return on investment.

Primary Responsibilities:

  • Understand and assess and develop plans for areas for growth (cross-sell/up-sell/new health industry customers) within identified opportunity categories and assigned geography 

  • Utilize category-specific value propositions to incorporate impactful insights into proposals

  • Target and build relationships with existing clients and potential clients within the local market

  • Create  proposals after  gaining a complete understanding of the client’s needs through a CIA

  • Communicate the ROI of the solution and educate the client on the solution, as needed

  • Actively manage relationship by reporting campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell

  • Smoothly transition accounts to and from other teams as necessary based on spending level and customer needs


Key Competencies:

  • Understands health industry and their unique business needs in order to provide ROI-impactful solutions

  • Able to identify and capture new business revenue

  • Researches and provides insights to the clients

  • Has deep understanding of local market & competitive landscape

Job Requirements

  • 2 to 5 years of sales experience 

  • Bachelor's degree preferred

  • Must have excellent sales skills, customer relations, and communication skills.

  • Proficient in Microsoft Word, Excel, and Powerpoint

  • Work schedule is Monday-Friday, 8:30 a.m.- 5:30 p.m.


The fulltime position includes a competitive salary, commission program, and a comprehensive benefits package. The State is an Equal Opportunity Employer.

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